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Web Survey Bibliography

Title Demonstration of an Integrated Respondent Management and Data Collection Tool for Mixed-Mode (Phone/Web/Mail) Surveys
Year 2013
Access date 31.05.2013
Abstract

Many research and evaluation firms are recognizing the importance of collecting data through multiple modes in order to increase response rates and reach a more diverse pool of respondents. Firms often use Microsoft Excel for managing contact lists across modes or a pricier CATI system solution which may or may not meet all of their needs. Neither of these options fit the needs for our evaluation organization so we built our own tool based on our experience and survey methodology. This demonstration will showcase Synchronized SurveyTM, a tool that Professional Data Analysts, Inc. developed specifically for mixed mode data collection and has been using for the last four years. This software provides a central management interface for managing contacts across modes, tools for sending emails, processing mail merges, updating contact lists, tracking attempts and response, and entering mail surveys through an automated, dual-data entry system. Telephone interviewers have access to a secure interface which allows them to use caller lists to select which cases to attempt by viewing the complete annotated call history. An easy to use form leads them through the survey. Non-respondents can be automatically flagged to receive an additional mode and removed from all modes once they complete by any one mode. In addition, this software integrates with LimeSurvey, an open-source online surveying tool, so online surveys can be created in LimeSurvey, but managed through Synchronized Survey. A comprehensive reporting system shows real-time response and other metrics necessary for tracking multiple surveys and surveyors. The system is built using ASP.net technology and a SQL Server database. Surveys require a certain amount of programming to meet the needs of each project. This demonstration will showcase a recent tri-mode survey conducted using Synchronized Survey and LimeSurvey so others can learn what a homegrown, Mixed Mode survey application looks like.

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2013 (465)

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